British Airways

Christmas is a time to #BATOGETHER and that’s exactly what we helped British Airways do with this spectacular and tightly choreographed surprise for Christmas shoppers at Westfield Stratford.

BA1327 used the festive power of mistletoe on a specially cleared, low flight path over Westfield giving shoppers a reason to Look Up and kiss as the whole undercarriage was painted in Mistletoe.

DOOH.com enabled ​ ​ this Christmas magic come to life with a purpose built automated flight tracker system, trigger ​​ ing bespoke content on Ocean Outdoor's​ ​ ​ 4 dials screen ​ as the plane passed overhead.​ Additionally,​ a festive Gospel choir serenaded​ ​ shoppers just as the plane came into view adding to the spectacle on the ground, with the winning 'kissers' bagging a pair of business class flights courtesy of British Airways.

Creative agency – Ogilvy

Media agency – Wavemaker

Specialist – Kinetic

Dynamic Production House – DOOH.com