31st March 2017 Neil McKenney

MyTaxi Goes Dynamic on DOOH

Using our RUSH system MyTaxi have launched their brand across digital out of home in the UK with Kinetic Active and DOOH.com.

Using the weather and live traffic information, content is served direct to large format and D6 screens throughout the UK. The system is fully automated and content is triggered based on the live conditions of each screen.

The campaign launched on the 27th of March across JC Decaux, Outdoor Plus, Primesight and Storm Screens.