LandRover #Hibernot Shortlisted for Two Festival of Media Awards

Earlier this year we launched a campaign for LandRover to show Winter differently. Using the tagline #Hibernot they asked us to show Winter differently through Digital Out of Home.

Working with Kinetic and Mindshare we set up cameras in existing DOOH screens throughout the country. The camera turned the screen into a window of the scene behind the screen and applied Instagram style filters so people could see Winter differently.

The second phase of the campaign allowed people to share their #Hibernot moment via Instagram which were then shown on DOOH screens throughout the country.

We’re happy to say this campaign has been shortlisted for two Festival of Marketing Awards
– Multichannel Marketing – Best campaign using four or more media
– Outdoor and Location-based Marketing

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#biggerissues wins a Cannes Lion – SILVER

The #BiggerIssues campaign for CALM and Lynx we worked on with TMW, Kinetic, Mindshare and W Communications won a Silver at Cannes Lions this week.

Everyone involved is extremely proud to have been part of such an amazing campaign with a message that is so important.

The #BiggerIssues campaign was launched to highlight male suicide. Every 2 hours a man ends their life. The campaign highlighted this on DOOH by updating headlines every two hours to reflect what was trending on social media and the fact that more people were talking about that rather than male suicide. The campaign went on to be talked about in Parliament and even got the attention of Prince William recently.

#BiggerIssues is an award winner (again)!

We are incredibly proud to have won a Brand Republic Award for Social Strategy for the Lynx CALM #Biggerissues campaign.

The campaign highlighted that a man kills himself every two hours. Lynx and CALM highlighted this by showing social media trending stories on DOOH across the UK and the fact that those stories were being talked about more than suicide. The campaign ran for two weeks and was updated regionally every two hours.

Special thanks to Lynx, CALM, Kinetic, TMW and Mindshare who we worked with to make this campaign a huge success.

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Brent Cross

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Lynx CALM Campaign – Award Winner

Our #BiggerIssues campaign for Lynx CALM won a Drum Marketing Award for ‘Cause Related Marketing Strategy of the Year’ last night.

The country wide campaign pushed the DOOH boundaries to start conversations about male suicide. The campaign was updated every two hours using social media trends to show that people need to talk about male suicide more.

Find out more about male suicide: The Calm Zone

Brand Republic Digital Awards – Shortlisted

Two of our campaigns have been shortlisted for Brand Republic Digital Awards.

SOCIAL – Lynx CALM – #BIGGERISSUES

In the UK, a man under 45 takes his life every two hours.

But nobody talks about it.

Lynx has traditionally been seen as a relic of 90s “lad culture” and so needed a bold strategy to rebuild their credibility with UK guys. But rather than maturing into yet another bland grooming brand, Lynx was eager to retain its reputation for being outspoken.

CALM (Campaign Against Living Miserably) exists to prevent male suicide – the single biggest cause of death among men under 45 in the UK. The charity offers support to men feeling down, through a helpline and webchat. More broadly, CALM seeks to challenge a culture that prevents men seeking help when they need it. The main barrier to getting suicide on the public agenda is that it remains the ultimate taboo – nobody wants to talk about it.

In fact, on Social Media, people talk about everything except male suicide. So we used those trending topics to talk about the one thing no-one wanted to talk about.

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DIGITAL OUT OF HOME – Heathrow Express Comparison Generator

Heathrow is the busiest airport in Europe and the 3rd busiest in the world landing 74 million passengers in 2014 alone. Heathrow Express challenged DOOH.com to inform customers with contextually relevant information, to a multi-lingual audience, to prove that choosing the rail network is cheaper, faster and more reliable with the varying conditions of using the road network for your onward journey into central London. We also know that the three barriers to using HEX are – other modes are more direct, it’s expensive and not good value for money. The Comparison tackled all these issues head on!

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Highly Commended – Heathrow Express

Dooh.com are proud to announce we won ‘Best Concourse Advertising – Highly Commended Moodie Award’ for our Heathrow Express Comparison Generator.

The multi award winning campaign can currently be seen in Heathrow Terminal 2,3 and 5.

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Find out more about the Heathrow Express Comparison Generator.

Awards Success!

Last night we were honoured to win the UKRIA2016 Digital Pioneer award for our Heathrow Express Comparison Generator. This is our third award for this project which has been running for nearly a year at Heathrow Airport. Thanks go to Saatchi Masius, JCDecaux and FTP Concepts.

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Find out more about the Heathrow Express Comparison Generator.

Best Interactive Campaign – Heathrow Express

Our Heathrow Express Journey Comparison Generator project won Best Interactive Campaign at the Daily DOOH Gala Awards. This is the second award for this project.

Special thanks to Heathrow Express, JCDecaux and FTP Concepts.

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Find out more about our Heathrow Express project

and the winner is…

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DOOH.com are proud to have won an award and commendation at the COOH Awards on the 24th November.

We won the Digital – Digital Advert / Advertising Award for our Heathrow Express Campaign and Experiential/Ambient Commendation for our Skoda – Configurator.

We’d like to thank Curb Media, Heathrow Express and JC Decaux who worked with us on the campaigns. Unknown

Awards Season

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DOOH.com are extremely proud to have been shortlisted for 4 COOH awards.

Best Interactive Campaign – Skoda Configurator

Best Experiential/Ambient Campaign – Skoda Configurator

Best Use of Live Updates – Heathrow Express Comparison Generator

Best Digital Advert/Advertising – Heathrow Express Comparison Generator

Fingers crossed for the 24th November.