#biggerissues wins a Cannes Lion – SILVER

The #BiggerIssues campaign for CALM and Lynx we worked on with TMW, Kinetic, Mindshare and W Communications won a Silver at Cannes Lions this week.

Everyone involved is extremely proud to have been part of such an amazing campaign with a message that is so important.

The #BiggerIssues campaign was launched to highlight male suicide. Every 2 hours a man ends their life. The campaign highlighted this on DOOH by updating headlines every two hours to reflect what was trending on social media and the fact that more people were talking about that rather than male suicide. The campaign went on to be talked about in Parliament and even got the attention of Prince William recently.

#BiggerIssues is an award winner (again)!

We are incredibly proud to have won a Brand Republic Award for Social Strategy for the Lynx CALM #Biggerissues campaign.

The campaign highlighted that a man kills himself every two hours. Lynx and CALM highlighted this by showing social media trending stories on DOOH across the UK and the fact that those stories were being talked about more than suicide. The campaign ran for two weeks and was updated regionally every two hours.

Special thanks to Lynx, CALM, Kinetic, TMW and Mindshare who we worked with to make this campaign a huge success.

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Brent Cross

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Lynx CALM Campaign – Award Winner

Our #BiggerIssues campaign for Lynx CALM won a Drum Marketing Award for ‘Cause Related Marketing Strategy of the Year’ last night.

The country wide campaign pushed the DOOH boundaries to start conversations about male suicide. The campaign was updated every two hours using social media trends to show that people need to talk about male suicide more.

Find out more about male suicide: The Calm Zone

Brand Republic Digital Awards – Shortlisted

Two of our campaigns have been shortlisted for Brand Republic Digital Awards.

SOCIAL – Lynx CALM – #BIGGERISSUES

In the UK, a man under 45 takes his life every two hours.

But nobody talks about it.

Lynx has traditionally been seen as a relic of 90s “lad culture” and so needed a bold strategy to rebuild their credibility with UK guys. But rather than maturing into yet another bland grooming brand, Lynx was eager to retain its reputation for being outspoken.

CALM (Campaign Against Living Miserably) exists to prevent male suicide – the single biggest cause of death among men under 45 in the UK. The charity offers support to men feeling down, through a helpline and webchat. More broadly, CALM seeks to challenge a culture that prevents men seeking help when they need it. The main barrier to getting suicide on the public agenda is that it remains the ultimate taboo – nobody wants to talk about it.

In fact, on Social Media, people talk about everything except male suicide. So we used those trending topics to talk about the one thing no-one wanted to talk about.

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DIGITAL OUT OF HOME – Heathrow Express Comparison Generator

Heathrow is the busiest airport in Europe and the 3rd busiest in the world landing 74 million passengers in 2014 alone. Heathrow Express challenged DOOH.com to inform customers with contextually relevant information, to a multi-lingual audience, to prove that choosing the rail network is cheaper, faster and more reliable with the varying conditions of using the road network for your onward journey into central London. We also know that the three barriers to using HEX are – other modes are more direct, it’s expensive and not good value for money. The Comparison tackled all these issues head on!

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Highly Commended – Heathrow Express

Dooh.com are proud to announce we won ‘Best Concourse Advertising – Highly Commended Moodie Award’ for our Heathrow Express Comparison Generator.

The multi award winning campaign can currently be seen in Heathrow Terminal 2,3 and 5.

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Find out more about the Heathrow Express Comparison Generator.

Awards Success!

Last night we were honoured to win the UKRIA2016 Digital Pioneer award for our Heathrow Express Comparison Generator. This is our third award for this project which has been running for nearly a year at Heathrow Airport. Thanks go to Saatchi Masius, JCDecaux and FTP Concepts.

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Find out more about the Heathrow Express Comparison Generator.

Best Interactive Campaign – Heathrow Express

Our Heathrow Express Journey Comparison Generator project won Best Interactive Campaign at the Daily DOOH Gala Awards. This is the second award for this project.

Special thanks to Heathrow Express, JCDecaux and FTP Concepts.

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Find out more about our Heathrow Express project

and the winner is…

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DOOH.com are proud to have won an award and commendation at the COOH Awards on the 24th November.

We won the Digital – Digital Advert / Advertising Award for our Heathrow Express Campaign and Experiential/Ambient Commendation for our Skoda – Configurator.

We’d like to thank Curb Media, Heathrow Express and JC Decaux who worked with us on the campaigns. Unknown

Awards Season

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DOOH.com are extremely proud to have been shortlisted for 4 COOH awards.

Best Interactive Campaign – Skoda Configurator

Best Experiential/Ambient Campaign – Skoda Configurator

Best Use of Live Updates – Heathrow Express Comparison Generator

Best Digital Advert/Advertising – Heathrow Express Comparison Generator

Fingers crossed for the 24th November.

DOOH.com wins a British LGBT Award

DOOH.com received one of it’s highest accolades yet this weekend at The British LGBT awards, dubbed the gay Oscars by the UK press, taking away the award for best marketing Campaign. The campaign was produced for Pride in London in 2014, the ceremony received national press attention throughout the UK.

Andrew Phipps Newman Co-founder of DOOH.com said
“We’re delighted with this award as this ceremony recognise companies, individuals and charities that make a positive difference to people’s lives. To be awarded as one of those companies is truly humbling. The awards, voted for by the public are a true reflection of how well the campaign cut through and engaged with it’s audience. The #Freedomto campaign set out to galvanise diverse age groups and demographics, which it successfully did culminating in 63million twitter impression on Pride day alone. Partnering with Exterion we set out to prove that DOOH can activate a mass audience that reaches far beyond it’s initial audience”.

DOOH has broken out of it’s historical shackles to become a medium that can lead a campaign and not just compliment it. With the correct partners you can really innovate with the DOOH medium, each week we see new amazing creative ideas that come to life and gain massive traction through social media and the medium itself is now the highlight of TV commercials like Kleenex or central to a campaigns activation for Walkers crisps or Pepsi Max.

We believe DOOH should innovate on every level, not just on a pure creative level but each step of the way, through cost, efficiency and through the use of Data. We relish the challenge to make the technology behind dynamic campaigns almost invisible so the message shines through above all else, which is exactly the reasoning behind our recent campaign for Heathrow Express.

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