DOOH.com received one of it’s highest accolades yet this weekend at The British LGBT awards, dubbed the gay Oscars by the UK press, taking away the award for best marketing Campaign. The campaign was produced for Pride in London in 2014, the ceremony received national press attention throughout the UK.
Andrew Phipps Newman Co-founder of DOOH.com said
“We’re delighted with this award as this ceremony recognise companies, individuals and charities that make a positive difference to people’s lives. To be awarded as one of those companies is truly humbling. The awards, voted for by the public are a true reflection of how well the campaign cut through and engaged with it’s audience. The #Freedomto campaign set out to galvanise diverse age groups and demographics, which it successfully did culminating in 63million twitter impression on Pride day alone. Partnering with Exterion we set out to prove that DOOH can activate a mass audience that reaches far beyond it’s initial audience”.
DOOH has broken out of it’s historical shackles to become a medium that can lead a campaign and not just compliment it. With the correct partners you can really innovate with the DOOH medium, each week we see new amazing creative ideas that come to life and gain massive traction through social media and the medium itself is now the highlight of TV commercials like Kleenex or central to a campaigns activation for Walkers crisps or Pepsi Max.
We believe DOOH should innovate on every level, not just on a pure creative level but each step of the way, through cost, efficiency and through the use of Data. We relish the challenge to make the technology behind dynamic campaigns almost invisible so the message shines through above all else, which is exactly the reasoning behind our recent campaign for Heathrow Express.