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Vodafone serves sports news in largest dynamic DOOH campaign

Vodafone today launches a two week activation, with the campaign message ‘from here’, which sees the largest fully dynamic DOOH campaign the country has ever seen. Running in excess of 1,000 screens across seven media owners publishing sport headlines in real-time to the nation.

The task of delivering the latest sports headlines, provided by Perform Group’s Omnisport service, was one that production house DOOH.com relished. In this media first, headlines are pulled in automatically from Omnisport in real-time and served up to all screens nationwide in minutes, meaning nobody is far from the latest sporting news.

The DOOH activity was conceived by MEC, and the execution was a collaborative effort between client agencies Kinetic Active, Ogilvy, and Perform, and produced by DOOH.com.

Andrew Phipps Newman, CEO and Founder, DOOH.com, said:
“The Vodafone campaign brief of ‘accessibility, from here, wherever you are, with the UK’s widest reaching network’ perfectly exemplifies and reflects our execution. The UK’s largest dynamic campaign, reaching more people than ever before with an accessible off the shelf solution. Further proving our industry has evolved to a ‘dynamic by default’ service”.

Thunderbirds Are Go! (Again)

After a highly successful UK tour of the Halifax Thunderbirds-themed game the game has taken to the road again. This time around the game is appearing in Westfield London, Intu Victoria Centre, Nottingham and Trinity, Leeds.

The game is controlled by your mobile phone using hyper-local wifi. Members of the public can connect to the game through their phone which is used as the controller.

The game was developed with Kinetic UK and Greenhouse Group for Halifax. The hyper-local technology supporting the game is provided by Meshh.

Check our our original blog post from the first tour in April.

Nissan Celebrates The Women’s Cricket World Cup Final

Working with Curb Media, DOOH.com once again helped celebrate Cricket with Nissan. This time around the DOOH team attended the Women’s World Cup Final with the Flexlyte 3d Model of the Nissan X-Trail at Lords.

As with the ICC the car reacted to the game play and celebrated all the moments including the win by the Women’s England Team against India.

Check out our original post on the deployment of the model at The Oval for the ICC.



• Nissan X-Trail at The Oval is a 3D screen that reacts to the big match moments in real-time, helping to amplify and share the excitement of fans

• Pitch-side car is part of a wider global activation plan bringing fans closer to the excitement of cricket and also includes the official tournament vehicle fleet and Nissan Play of the Day where fans can watch, vote and share the most exciting moments of the tournament

On the eve of the ICC Champions Trophy 2017, official global partner Nissan has unveiled an intelligent car inside the Oval that connects fans to the excitement of the live matches by reacting to the big moments in real-time. The X-Trail will also interact with cricket fans around the world via activations on social media.

During play at the Oval, fans will see the X-Trail in car mode, a digital render of the 2017 Nissan X-Trail. When the action hots up on the pitch, the car will come to life reacting to fans and amplifying their excitement, by celebrating boundaries, highlighting milestone moments and adding to the tension of the big decisions.

Roel de Vries, Nissan Global Head of Marketing and Brand Strategy, said: “The ICC Champions Trophy 2017 set out with a vision to be the most connected cricket tournament ever and the X-Trail at the Oval is a new for fans to connect with our product displays. At Nissan, we believe that innovation can generate excitement and Nissan Intelligent Mobility defines how are cars are powered, driven and integrates with society.

“Like the ICC, we have a proud record of innovation and using new technologies to amplify fans’ excitement. The X-Trail forms an important part of our global engagement plan that also includes the Nissan Trophy Tour and the Nissan Play of the Day that enables fans to watch, vote and share their most exciting moments of the tournament every day.”

The full-size X-Trail model is the result of a collaboration with partners Curb Media, DOOH.com and Fuse. It is mapped with 67,500 new generation Flexlyte LEDs, each individually programmed and animated using hundreds of colour combinations to enable the development of a wide variety of content and to optimise in changing weather conditions from bright summer sunshine to torrential summer rain!

Fans will be able to experience the intelligent pitchside car when the ICC Champions Trophy 2017 officially gets underway as hosts England face Bangladesh at the Oval on Thursday 1st June.

Article via Nissan

Weather reactive DOOH for BMW Mini goes topless

BMW Mini, in its first Digital Out Of Home (DOOH) activation, launches this May with weather reactive triggers to promote the Mini Cooper Black and Convertible Editions. The campaign runs on multiple media owner networks nationwide from 22nd May for two weeks.

Utilising DOOH.com’s Context system, weather reactive copy promoting different editions of the Mini Cooper are displayed on individual DOOH screens depending on the likelihood of the customer to have the roof of their car down. Warm, dry weather publishes the Mini Cooper Convertible Edition with other conditions showing the Black Edition creative.

The DOOH activity was conceived by MEC, and the execution was a collaborative effort between client agencies Kinetic Active, Brooklyn Brothers, and Smoke and Mirrors, and produced by DOOH.com.

Andrew Phipps-Newman, CEO and Founder, DOOH.com, said:
“The beauty of the BMW Mini execution is in its simplicity. Using Context’s own in-built weather triggers, linear creative is delivered to screen without the need for complicated dynamic deployments, enabling the client to enact a contextual DOOH activation in days rather than weeks and at a price point reflecting this. Context is very much the enabler of rapid and cost-effective DOOH deployments.”

Enjoy Rekorderlig whatever the weather with Dynamic DOOH

This May, Rekorderlig, Molson Coors’ premium cider brand, launches a nationwide dynamic digital out of home (DOOH) campaign. The campaign, which runs on multiple media owner networks in seven regions from 22nd May for two weeks, features weather reactive and regionalised copy to stimulate both on-trade and off-trade sales.

The campaign creative utilises DOOH.com’s Context system to deliver the regionalised weather reactive copy, that also combines day-of-week to cater for on and off-trade purchasing habits, for full motion screens and simpler time-based callouts for static DOOH sites. Introduced by Rekorderlig’s own weatherman, the creative advises the viewer of the upcoming weather conditions and draws from a creative matrix of over 130 messages all delivered dynamically and contextually.

The DOOH activity was conceived by Saatchi & Saatchi, and the execution was a collaborative effort between client agencies Zenith Optimedia and Kinetic Active, and produced by DOOH.com.

Andrew Phipps-Newman, CEO and Founder, DOOH.com, said:
“Molson Coors have really hit the ground running for their first DOOH campaign for Rekorderlig by combining different types of data feeds to deliver unique messaging from a vast creative matrix, painlessly. The Context system combines technology and best practice production techniques, together they simplify the delivery process guiding the client seamless through delivery to sign-off, allowing what would have been considered Dynamic files to be supplied to a Linear workflow”

Awards Season Begins

With the Cannes Lions awards a few weeks away the awards season has truly kicked off for 2017.

Last night DOOH was lucky enough to win two silver Creative Circle Awards for ‘Digital Poster’ & ‘Innovative Use of OOH’ for our #Tournamental campaign from last year with Kinetic and Pulse Creative.

We’ve also been nominated for the Outdoor Media Awards which take place on the 29th June. We’re nominated for:
The Innovation Award for:
Health Stop, One You, Public Health England – MEC / Clear Channel UK / DOOH.com
The Sun Tournamental, News UK – Pulse Creative / DOOH.com / Kinetic
The Creativity Award for:
Health Stop, One You, Public Health England – MEC / Clear Channel UK / DOOH.com
The Data Award for:
The Sun Tournamental, News UK – Pulse Creative / DOOH.com / Kinetic

B&Q Goes Dynamic

B&Q launched there latest summer advertising campaign last month. The campaign uses our dynamic platform; Context. It allows them to publish content based on the regional weather forecast for the weekend ahead and sales data. Each week the content is updated to reflect current B&Q offers.

DOOH.com worked on this campaign with Kinetic, MEC, WCRS, Five by Five and Ebiquity. The campaign is live on JCDecaux, Exterion, Clear Channel & Primesight.

Interactive Thunderbirds Mobile Experience Across the UK

Halifax has collaborated with Greenhouse Group and Kinetic to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily engaged with saving.

Running from April 14, 2017, the two-week experience will tour digital out-of-home screens across six shopping centres with players interacting with the game through their smartphones. The game sees users steering a Thunderbird 3 rocket through their devices to collect coins and avoid obstacles.

The hyper-local technology supporting the game is provided by Meshh, a contextualised mobile specialist, which was brought to the project through Kinetic’s OOH technology startup-incubator, KineticX.

This mobile-interactive experience is part of a wider campaign with Thunderbirds running across TV, online display and social media. It aims to drive awareness of saving with the Halifax and targets the audience in unique and engaging way.

Tim Male, Head of Halifax Innovation and Communications told us “We know that saving is difficult to make a priority, so it’s vital that we look at different ways to target and make savings a bit more engaging. Kinetic’s expertise with OOH media, as well as the strength of its technology partners, has been invaluable for targeting our audience effectively, creating great experiences that celebrate the rewards of savings of any size.”

Vicky Wharam, Senior Account Director at Kinetic added “Today’s audiences are now interacting with mobile more than any other device, and are usually found in everyone’s back pocket when on the move. It made perfect sense to us to engage the public through their most treasured devices as part of Halifax’s Savings campaign. Utilising our great network of technology innovators through KineticX, we’re looking forward to seeing the results.”

The mobile-interactive screens will tour Eldon Square in Newcastle, Manchester Arndale, St David’s Shopping Centre in Cardiff, Bluewater in Kent, Intu Derby and Cabot Square in Bristol. Partner agencies include media planning consultancy Greenhouse GroupM, creative agency Adam&EveDDB, experiential agency Ambient Media and DOOH.com.

Article via DailyDOOH

MyTaxi Goes Dynamic on DOOH

Using our RUSH system MyTaxi have launched their brand across digital out of home in the UK with Kinetic Active and DOOH.com.

Using the weather and live traffic information, content is served direct to large format and D6 screens throughout the UK. The system is fully automated and content is triggered based on the live conditions of each screen.

The campaign launched on the 27th of March across JC Decaux, Outdoor Plus, Primesight and Storm Screens.