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March For Giants Shortlisted

Our March for Giants campaign with 18 Feet, Popped and Ocean from March 2017 has been shortlisted for The Drum Creative Award in the Outdoor – Billboard Category.

The “March for giants” campaign, which was the first to use digital out-of-home in this way, was an International Winner in the 2016 creative digital competition run by Campaign and Ocean Outdoor.

The virtual herd was created and grown online during March before being released across five giant digital out-of-home screens operated by Ocean. These included Tsim Tsa Tsui in Hong Kong, Times Square in New York, Westfield Stratford City in London, The Media Eyes at Grand Central in Birmingham and the Manchester Printworks.

The march will began in Hong Kong on March 23 before moving to New York and on to London on March 24. It will continue to Birmingham on the following day and end in Manchester on March 26.

Check out our previous blog entry for more information

COOH Awards

With awards season in full swing we’re happy to hear that DOOH.com have been shortlisted for 10 COOH awards this year!

The awards take place on Thursday the 23rd November. A full list of nominations can be found here.

Campaign: Out of Home Campaign
March for Giants

Campaign: Digital Campaign
March for Giants
MyTaxi

Digital: Digital Advert
MyTaxi

Digital: Interactive
Halifax – Thunderbirds

Digital: Use of Live Updates
March for Giants
MyTaxi

Digital: Use of Digital Technologies
MyTaxi

Other: Innovation
March for Giants

Other: Cost Effective
March for Giants

Advertising Our Future

How digital advertising organisations both push the boundaries of experience and use technology for social good.

When Blade Runner came out in 1982 it electrified global audiences by imagining life in the not too distant future. The film quickly became a neo noir classic, and turned out to be remarkably prescient about the world of advertising. With pre-internet visions of digital content and moving-image billboards, Director Ridley Scott took the era’s advertisers’ most progressive ideas and gave the world a preview.

For Andrew Phipps Newman, CEO of DOOH.com – which stands for digital out of home – it inspired his life’s work. “Blade Runner was the film that made me want to work in digital advertising. I knew that what I was watching wasn’t sci-fi, it was the future.”

Read the full article in The Independent.

DOOH.com Rides The Rapids

DOOH.com had the pleasure of visiting the Lee Valley White Water Adventure Centre this week for some team activities on the rapids. After getting suited up and taken through the safety training we took to the Olympic White Water Rapids with our instructor Jorge.

Spending the afternoon riding the rapids was a unique and exciting experience for the whole DOOH team. We all came away with smile on our faces and certainly felt it the next day. It was all worth it though.

Vodafone serves sports news in largest dynamic DOOH campaign

Vodafone today launches a two week activation, with the campaign message ‘from here’, which sees the largest fully dynamic DOOH campaign the country has ever seen. Running in excess of 1,000 screens across seven media owners publishing sport headlines in real-time to the nation.

The task of delivering the latest sports headlines, provided by Perform Group’s Omnisport service, was one that production house DOOH.com relished. In this media first, headlines are pulled in automatically from Omnisport in real-time and served up to all screens nationwide in minutes, meaning nobody is far from the latest sporting news.

The DOOH activity was conceived by MEC, and the execution was a collaborative effort between client agencies Kinetic Active, Ogilvy, and Perform, and produced by DOOH.com.

Andrew Phipps Newman, CEO and Founder, DOOH.com, said:
“The Vodafone campaign brief of ‘accessibility, from here, wherever you are, with the UK’s widest reaching network’ perfectly exemplifies and reflects our execution. The UK’s largest dynamic campaign, reaching more people than ever before with an accessible off the shelf solution. Further proving our industry has evolved to a ‘dynamic by default’ service”.

Thunderbirds Are Go! (Again)

After a highly successful UK tour of the Halifax Thunderbirds-themed game the game has taken to the road again. This time around the game is appearing in Westfield London, Intu Victoria Centre, Nottingham and Trinity, Leeds.

The game is controlled by your mobile phone using hyper-local wifi. Members of the public can connect to the game through their phone which is used as the controller.

The game was developed with Kinetic UK and Greenhouse Group for Halifax. The hyper-local technology supporting the game is provided by Meshh.

Check our our original blog post from the first tour in April.

Nissan Celebrates The Women’s Cricket World Cup Final

Working with Curb Media, DOOH.com once again helped celebrate Cricket with Nissan. This time around the DOOH team attended the Women’s World Cup Final with the Flexlyte 3d Model of the Nissan X-Trail at Lords.

As with the ICC the car reacted to the game play and celebrated all the moments including the win by the Women’s England Team against India.

Check out our original post on the deployment of the model at The Oval for the ICC.

NISSAN CONNECTS WITH FAN EXCITEMENT DURING ICC CHAMPIONS TROPHY 2017

NISSAN CONNECTS WITH FAN EXCITEMENT DURING ICC CHAMPIONS TROPHY 2017 BY UNVEILING A UNIQUE X-TRAIL INSIDE THE OVAL.

• Nissan X-Trail at The Oval is a 3D screen that reacts to the big match moments in real-time, helping to amplify and share the excitement of fans

• Pitch-side car is part of a wider global activation plan bringing fans closer to the excitement of cricket and also includes the official tournament vehicle fleet and Nissan Play of the Day where fans can watch, vote and share the most exciting moments of the tournament

On the eve of the ICC Champions Trophy 2017, official global partner Nissan has unveiled an intelligent car inside the Oval that connects fans to the excitement of the live matches by reacting to the big moments in real-time. The X-Trail will also interact with cricket fans around the world via activations on social media.

During play at the Oval, fans will see the X-Trail in car mode, a digital render of the 2017 Nissan X-Trail. When the action hots up on the pitch, the car will come to life reacting to fans and amplifying their excitement, by celebrating boundaries, highlighting milestone moments and adding to the tension of the big decisions.

Roel de Vries, Nissan Global Head of Marketing and Brand Strategy, said: “The ICC Champions Trophy 2017 set out with a vision to be the most connected cricket tournament ever and the X-Trail at the Oval is a new for fans to connect with our product displays. At Nissan, we believe that innovation can generate excitement and Nissan Intelligent Mobility defines how are cars are powered, driven and integrates with society.

“Like the ICC, we have a proud record of innovation and using new technologies to amplify fans’ excitement. The X-Trail forms an important part of our global engagement plan that also includes the Nissan Trophy Tour and the Nissan Play of the Day that enables fans to watch, vote and share their most exciting moments of the tournament every day.”

The full-size X-Trail model is the result of a collaboration with partners Curb Media, DOOH.com and Fuse. It is mapped with 67,500 new generation Flexlyte LEDs, each individually programmed and animated using hundreds of colour combinations to enable the development of a wide variety of content and to optimise in changing weather conditions from bright summer sunshine to torrential summer rain!

Fans will be able to experience the intelligent pitchside car when the ICC Champions Trophy 2017 officially gets underway as hosts England face Bangladesh at the Oval on Thursday 1st June.

Article via Nissan

Weather reactive DOOH for BMW Mini goes topless

BMW Mini, in its first Digital Out Of Home (DOOH) activation, launches this May with weather reactive triggers to promote the Mini Cooper Black and Convertible Editions. The campaign runs on multiple media owner networks nationwide from 22nd May for two weeks.

Utilising DOOH.com’s Context system, weather reactive copy promoting different editions of the Mini Cooper are displayed on individual DOOH screens depending on the likelihood of the customer to have the roof of their car down. Warm, dry weather publishes the Mini Cooper Convertible Edition with other conditions showing the Black Edition creative.

The DOOH activity was conceived by MEC, and the execution was a collaborative effort between client agencies Kinetic Active, Brooklyn Brothers, and Smoke and Mirrors, and produced by DOOH.com.

Andrew Phipps-Newman, CEO and Founder, DOOH.com, said:
“The beauty of the BMW Mini execution is in its simplicity. Using Context’s own in-built weather triggers, linear creative is delivered to screen without the need for complicated dynamic deployments, enabling the client to enact a contextual DOOH activation in days rather than weeks and at a price point reflecting this. Context is very much the enabler of rapid and cost-effective DOOH deployments.”

Enjoy Rekorderlig whatever the weather with Dynamic DOOH

This May, Rekorderlig, Molson Coors’ premium cider brand, launches a nationwide dynamic digital out of home (DOOH) campaign. The campaign, which runs on multiple media owner networks in seven regions from 22nd May for two weeks, features weather reactive and regionalised copy to stimulate both on-trade and off-trade sales.

The campaign creative utilises DOOH.com’s Context system to deliver the regionalised weather reactive copy, that also combines day-of-week to cater for on and off-trade purchasing habits, for full motion screens and simpler time-based callouts for static DOOH sites. Introduced by Rekorderlig’s own weatherman, the creative advises the viewer of the upcoming weather conditions and draws from a creative matrix of over 130 messages all delivered dynamically and contextually.

The DOOH activity was conceived by Saatchi & Saatchi, and the execution was a collaborative effort between client agencies Zenith Optimedia and Kinetic Active, and produced by DOOH.com.

Andrew Phipps-Newman, CEO and Founder, DOOH.com, said:
“Molson Coors have really hit the ground running for their first DOOH campaign for Rekorderlig by combining different types of data feeds to deliver unique messaging from a vast creative matrix, painlessly. The Context system combines technology and best practice production techniques, together they simplify the delivery process guiding the client seamless through delivery to sign-off, allowing what would have been considered Dynamic files to be supplied to a Linear workflow”