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OOH Awards Shortlist

With the summer over The OOH Awards shortlist has been announced. DOOH.com has been shortlisted for 2 campaigns in 4 categories this year!

Use of Mobile – Three – Oh Snap
Innovation – Pride in London – #PrideMatters
Multi Platform Media Campaign – Pride in London – #PrideMatters
Digital Campaign – Hellman’s – Grilltopia

The OOH Awards take place on the 21st November.

DOOH.com Gets Investment From Kinetic

I’m delighted to announce that Kinetic, the UK’s leading Out-of-Home (OOH) agency, has taken a stake in DOOH.com to further strengthen its capabilities in delivering impactful, dynamic digital outdoor campaigns.

DOOH.com is the fastest-growing out of home production house in the UK, established through true alignment and close working relationships with all major media owners. The media owners were our first clients and remain so today. Together we’ve helped to standardise the process of dynamic delivery, while ensuring innovation underpins everything we do.
Smarter or dynamic as standard has taken us from smaller ‘stunt’ campaigns, in terms of media plans to true dynamic at scale, recently demonstrated with Facebook across some 1,500 screens.

I’m very proud of the strength of relationship we equally have with Kinetic and the media owners alike. Delivering dynamic campaigns inherently comes with a risk, this risk is mitigated with complete transparency and a strong sense of ownership of the whole delivery chain, which we are known for.

Most of all I want to thank my business partner Anthony Ganjou and the DOOH.com team. Their support over the past two years to me personally has made this happen.

Andrew Phipps Newman – CEO & Co-Founder

We’re Recruiting

Fancy joining the fastest growing creative technology studio in digital out of home? We’re on the lookout for talented designers, producers and developers of all levels and experience to join the team. Get in touch if this sounds like you.

Email us your CV and cover letter.

No recruiters/agencies please.

March For Giants Returns!

DOOH.com has once again lent their support to Space for Giants to help a virtual herd of elephants walk the globe!

The March for Giants begin today. Join the herd by donating £5 by texting “GIANT” to 70025.

Check out the Independent article for information on this years campaign.

The Wins Continue

Following our award wins earlier in November we continued our winning streak last week. On Thursday the 30th November we were in attendance at the Daily DOOH Gala Awards and The Drum Creative Awards. We are proud to announce we walked away with an award at each ceremony.

The Drum Creative Awards
OUTDOOR – Billboard
March for Giants – Space for Giants
18 Feet & Risign, Ocean Outdoor & Popped

The Daily DOOH Gala Awards
Best Interactive Campaign
MyTaxi
Kinetic, The7stars, Clear Channel UK, JCDecaux, Outdoor Plus & Primesight

And The Winner Is…

On Thursday The Drum’s Creative Out Of Home Awards took place at the Emirates Stadium, London. DOOH.com were in attendance for some for our recent work that had been shortlisted. We were awarded two awards and 3 commendations during the ceremony.

Award:
Other: Cost Effective
March for Giants

Digital: Use of Digital Technologies
MyTaxi

High Commended:
Campaign: Digital Campaign
March for Giants

Digital: Use of Live Updates
March for Giants

Other: Innovation
March for Giants

Andrew Phipps Newman, CEO DOOH.com said: “The awards tonight for me, have effectively been a celebration for the whole industry. It celebrated innovation, creativity and the ability to advertise across different channels with true effectiveness. Not just in the UK, but worldwide.

“Not one particular company or agency just won, everyone was celebrating. This award ceremony was for the industry.”

Read more about the awards on The Drum.

March For Giants Shortlisted

Our March for Giants campaign with 18 Feet, Popped and Ocean from March 2017 has been shortlisted for The Drum Creative Award in the Outdoor – Billboard Category.

The “March for giants” campaign, which was the first to use digital out-of-home in this way, was an International Winner in the 2016 creative digital competition run by Campaign and Ocean Outdoor.

The virtual herd was created and grown online during March before being released across five giant digital out-of-home screens operated by Ocean. These included Tsim Tsa Tsui in Hong Kong, Times Square in New York, Westfield Stratford City in London, The Media Eyes at Grand Central in Birmingham and the Manchester Printworks.

The march will began in Hong Kong on March 23 before moving to New York and on to London on March 24. It will continue to Birmingham on the following day and end in Manchester on March 26.

Check out our previous blog entry for more information

COOH Awards

With awards season in full swing we’re happy to hear that DOOH.com have been shortlisted for 10 COOH awards this year!

The awards take place on Thursday the 23rd November. A full list of nominations can be found here.

Campaign: Out of Home Campaign
March for Giants

Campaign: Digital Campaign
March for Giants
MyTaxi

Digital: Digital Advert
MyTaxi

Digital: Interactive
Halifax – Thunderbirds

Digital: Use of Live Updates
March for Giants
MyTaxi

Digital: Use of Digital Technologies
MyTaxi

Other: Innovation
March for Giants

Other: Cost Effective
March for Giants

Advertising Our Future

How digital advertising organisations both push the boundaries of experience and use technology for social good.

When Blade Runner came out in 1982 it electrified global audiences by imagining life in the not too distant future. The film quickly became a neo noir classic, and turned out to be remarkably prescient about the world of advertising. With pre-internet visions of digital content and moving-image billboards, Director Ridley Scott took the era’s advertisers’ most progressive ideas and gave the world a preview.

For Andrew Phipps Newman, CEO of DOOH.com – which stands for digital out of home – it inspired his life’s work. “Blade Runner was the film that made me want to work in digital advertising. I knew that what I was watching wasn’t sci-fi, it was the future.”

Read the full article in The Independent.

DOOH.com Rides The Rapids

DOOH.com had the pleasure of visiting the Lee Valley White Water Adventure Centre this week for some team activities on the rapids. After getting suited up and taken through the safety training we took to the Olympic White Water Rapids with our instructor Jorge.

Spending the afternoon riding the rapids was a unique and exciting experience for the whole DOOH team. We all came away with smile on our faces and certainly felt it the next day. It was all worth it though.