We are incredibly proud to have won a Brand Republic Award for Social Strategy for the Lynx CALM #Biggerissues campaign.
The campaign highlighted that a man kills himself every two hours. Lynx and CALM highlighted this by showing social media trending stories on DOOH across the UK and the fact that those stories were being talked about more than suicide. The campaign ran for two weeks and was updated regionally every two hours.
Special thanks to Lynx, CALM, Kinetic, TMW and Mindshare who we worked with to make this campaign a huge success.