15th May 2017 Neil McKenney

B&Q Goes Dynamic

B&Q launched there latest summer advertising campaign last month. The campaign uses our dynamic platform; Context. It allows them to publish content based on the regional weather forecast for the weekend ahead and sales data. Each week the content is updated to reflect current B&Q offers.

DOOH.com worked on this campaign with Kinetic, MEC, WCRS, Five by Five and Ebiquity. The campaign is live on JCDecaux, Exterion, Clear Channel & Primesight.