Shortlisted!

In the last week two of our campaigns have been shortlisted for awards.

Our multi award winning Heathrow Express Comparison Generator has been shortlisted for a ‘Marketing New Thinking Award‘ in the Data Creativity Category.

Our campaign for Public Health England with Clear Channel and MEC has been shortlisted for a ‘Media Week Award‘ for Media Innovation.

The Calming Effect

There are only a few campaigns that you’ll work on in your life time, that have a true and well worthy message and make a difference in this world, like saving lives.

TMW and Kinetic came to DOOH.com with just one of these projects. Their client, Lynx decided to sponsor and pay for a DOOH dynamic campaign and it’s media plan, allowing their name to take 2nd place against the Charity ‘Calm’. Calm supports male suicide awareness. This type of investment is risky, without knowing how successful it might be.

What was the message? Suicide is the biggest killer of men under 45, claiming a life every 2 hours. Now just say that to yourself again, shocking isn’t it.

TMW devised a great idea, though slightly dark, the message was memorable. By comparing incidental everyday topics, being talking about more than suicide and state that they are #Bigger than suicide. Every headline was substantiated with a micro site revealing the exact number of impressions. The campaign was published to 450 screens throughout the UK, this allowed the use of topics and trends regionally. But importantly every screen would update every 2 hours, to mark that someone in the UK has taken their life.

For instance in Manchester ‘Lemon’s – Are Bigger than Suicide’ as The Stone Roses announced their return. ‘The Force is Bigger than Suicide’ as the new star wars film was released. As people started to check out the campaign on-line, they could easily show their support by agreeing to be part of a ‘Thunderclap’ where a message on your behalf gets tweeted out for maximum impact.

It wasn’t until early this year I started to realise what impact our DOOH campaign had. After meeting the CEO at yet another awards ceremony, the reality of success started to dawn on me.

The charity had gone from £12k donations last year, rising to £1.2m this year. Prince William saw the campaign and connected the charity to become officially involved. Finally early suicide figures have seen for the first time in years, a fall. So can we say that our campaign saved lives, proudly I think we can!

This Campaign has won over 20 awards so far with the pinnacle moment being, when taking a Cannes Lions Silver.

The charity has also been nominated best Charity of the year, we wish them luck.

Andrew Newman – CEO

LandRover #Hibernot Shortlisted for Two Festival of Media Awards

Earlier this year we launched a campaign for LandRover to show Winter differently. Using the tagline #Hibernot they asked us to show Winter differently through Digital Out of Home.

Working with Kinetic and Mindshare we set up cameras in existing DOOH screens throughout the country. The camera turned the screen into a window of the scene behind the screen and applied Instagram style filters so people could see Winter differently.

The second phase of the campaign allowed people to share their #Hibernot moment via Instagram which were then shown on DOOH screens throughout the country.

We’re happy to say this campaign has been shortlisted for two Festival of Marketing Awards
– Multichannel Marketing – Best campaign using four or more media
– Outdoor and Location-based Marketing

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#biggerissues wins a Cannes Lion – SILVER

The #BiggerIssues campaign for CALM and Lynx we worked on with TMW, Kinetic, Mindshare and W Communications won a Silver at Cannes Lions this week.

Everyone involved is extremely proud to have been part of such an amazing campaign with a message that is so important.

The #BiggerIssues campaign was launched to highlight male suicide. Every 2 hours a man ends their life. The campaign highlighted this on DOOH by updating headlines every two hours to reflect what was trending on social media and the fact that more people were talking about that rather than male suicide. The campaign went on to be talked about in Parliament and even got the attention of Prince William recently.

Speed Triggered Campaign for Jaguar

In our latest project with Kinetic Active we worked with creative agency Spark 44 and Jaguar to deliver relevant creative triggered by the speed of the traffic travelling through Euston Underpass (Outdoor Plus).

The creative referenced the specific speed of the current traffic to show off the Jaguar F-Pace to road users.

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Euro 2016 begins with The Sun

In Kinetic Active and DOOH.com’s latest collaboration we have teamed up with News UK’s in-house creative agency; Pulse to bring Euro 2016 to DOOH across the UK for The Sun.

With over 1000 screens across 7 media owners this is one of the largest dynamic campaigns of its kind. A team will regularly publish regional updates in anticipation of matches. Updates will increase during all matches of Euro 2016 to give people a special commentary on all the important match developments via DOOH.

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#BiggerIssues is an award winner (again)!

We are incredibly proud to have won a Brand Republic Award for Social Strategy for the Lynx CALM #Biggerissues campaign.

The campaign highlighted that a man kills himself every two hours. Lynx and CALM highlighted this by showing social media trending stories on DOOH across the UK and the fact that those stories were being talked about more than suicide. The campaign ran for two weeks and was updated regionally every two hours.

Special thanks to Lynx, CALM, Kinetic, TMW and Mindshare who we worked with to make this campaign a huge success.

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Brent Cross

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The Majestic Screen in all its glory!

Take a look at the Curb Media Majestic Screen in all it’s glory at the Cannes Film Festival 2016.

The screen overlooked the Palais des Festivals where the 69th Festival de Cannes (Cannes Film Festival) took place. The screen could be seen from the red carpet where all the stars arrived.

The screen is available for bookings at future festivals in Cannes.

The Majestic Screen

Last week Curb Media launched their brand new screen in Cannes. The Majestic screen is a new digital 96 sheet and powered by DOOH.com. The screen is capable of taking full motion and static content as well as dynamic content (social media, messaging, Periscope) and more.

The screen overlooks the Palais des Festivals where the 69th Festival de Cannes (Cannes Film Festival) is currently taking place. The screen can be seen from the red carpet where all the stars arrive.

The screen is currently dominated by high definition HP Spectre laptop content.

The screen is available for bookings at future festivals throughout the year. Contact Curb Media for more information.

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Lynx CALM Campaign – Award Winner

Our #BiggerIssues campaign for Lynx CALM won a Drum Marketing Award for ‘Cause Related Marketing Strategy of the Year’ last night.

The country wide campaign pushed the DOOH boundaries to start conversations about male suicide. The campaign was updated every two hours using social media trends to show that people need to talk about male suicide more.

Find out more about male suicide: The Calm Zone