DOOH - Digital-Out-Of-Home Industry - with Digital Signage, Mobile, and Kiosks

DOOH FINDER Guide - Guide Contributing Articles
DOOH FINDER Guide - Guide Contributing Articles

DSA ROI Calculator is Useful DOOH Planning Tool
The DSA ROI Calculator is a useful tool that will help assure that necessary conversations are part of network planning.

Proximity Marketing: Two Great Advertising Mediums Combined
DOOH and Mobile Have Joined Together to Form an Exciting New Form of Interactive Marketing Where Every Player Wins

The Secret Sauce
With the right ingredients, executing a digital signage strategy is easy. The hard part is knowing the right mix. Only trial and error will tell you.

Next Generation PCs in Digital Signage Applications: Getting More Than You Pay For
When it comes to the PCs we use in our digital signage deployments, it seems as if the days of paying more than we want or facing getting less than we need seem to be over.

Putting the Context into Mobile
The growing number of mobile applications is creating a need for “mobile context.” Mobile context is defined as a match between a consumer’s environment and the best mobile experience for that environment.

It’s the Message not the Means
If the use of digital signage is as ubiquitous as it appears, should we assume the organizations using it are making the most of the possibilities presented by this exciting technology?

Earning Attention and Interaction
All media needs to earn the audience’s attention. It’s an equal trade – the media provides something in exchange for the audience’s time, response and information.

Multi-Screen Marketing
Consumers see a lot of screens every day. Content Developers should create interactions across screens. Digital Signage Content must be interactive to hold the audience.

Don't Be Boring! Show only the best Tweets
The best Digital Signs have relevant and location specific content with Social Media and other user generated messages. Machine Moderation is more than just filtering profanity – it has to look for quality messages

Key Software Questions
The best platforms enable networks to see and control everything going on with deployed equipment without a network’s technical people leaving the operations center.

Focus and Flourish
I have had three conversations this week talking about the industry and about various companies, mostly software companies. They all came down to one comment: “Boy, those guys seem to be doing a lot of business …”

Is 3D the Signage Future?
Does it have application for architects and AV designers in public spaces like retail, commercial properties, museums and event centers? Big, big maybe. The answer depends on a lot of variables, in particular the dynamics of the venue.

2011 Look-ahead: The Industry Point of View
It’s future-casting time, but rather than me passing along my own perspective on the road ahead in 2011, I thought I’d crowd-source this puppy and ask a pile of people who run companies in this sector to provide their own points of view.

Getting A Digital Signage Project Right, From The Start
The biggest problem, and one that persists today, is that most people starting to work in the sector – from custom electronics professionals to media companies – consider the product to be the technology.It’s not. The product is what’s on the screen.

The Evolution of Digital Signage Is Underway
In the digital signage sector, the evolution of technology in one month is the equivalent to one million years in human development.

Where Digital Signage Software Is Going
There are at least 300, and perhaps as many as 400 digital signage content management systems out there, globally. At least two more came on last week. About 80 per cent of what they offer matches up with what everyone else offers.

Beyond Infotainment: DOOH Discovers Its Artistic Side
Digital out-of-home screens are usually installed with commercial ends in mind, but that hasn’t stopped them being used for a quite different purpose – as showcases for public art.

Finding Balance - Personalization & Privacy
One of the common themes here at the 11th Screen is the ability for consumers to connect with each other and the brands they love all the time, especially when they’re out and about, on-the-go.

the 2012 Voting Booth Badge
Social Media will play an even larger role in the next election cycle. It can’t be used as a broadcast medium – it must create a dialogue with voters. Engage one voter on Social Media, and you’ll reach thousands

rVue, Inc. Expands Executive Team with Addition of Jennifer Bolt as SVP, Chief Strategy Officer
Respected Media Strategist to lead business development and strategic initiatives for DOOH DSP

The 3 Principles of Engagement
The very essence of content, whether it’s advertising or an email or a blog post or a video, is to engage people. The desired outcome is action, whether it’s buying a product or service, or commenting, or sharing the content provided.

What Exactly are Table Stakes Today?
Yes, digital can deliver more messages and adjust based on time of day, demographic, and/or location, but more and even more targeted messages don’t necessarily translate into better.

The 2 Keys To Free Content
Even the biggest companies won’t always pay for content, and the more control every company practices over their own networks and infrastructure, the less willing they are to pay for content when they can find quality, free content online.

Types of Viewers
To a large degree, relevance can be determined by the state of mind of a viewer at a particular place and time. That is, no matter the demographic or other “fixed” characteristics of individual viewers are, one can’t think of them as unchanging.

rVue Spotlight: Boldwater TV
rVue Spotlight introduces you to digital out-of-home networks, the locations they're in, and helpful tips that improve campaign success. This episode features the Bimini Boatyard restaurant and bar in Fort Lauderdale, FL which hosts the Boldwater TV

One World One Screen
What is changing however, are two significant trends that will directly affect how one interacts with each screen and how one creates content for each screen.

Does Digital Signage Have a Technology Problem?
It is instead meant to highlight digital signage's image problem. For many, digital signage is thought of as just another technology rather than a powerful marketing and communications platform

2D Barcodes Revisited
Two years ago I wrote an article about 2D barcodes and my opinion of their viability. I thought it would be worthwhile to revisit the subject given all of the recent discussions surrounding the topic.

Skittles Shows Us a Unique Way to Interact With Content
Well, Skittles might have just made the game a little bit easier. They’ve introduced a concept that I think all digital signage content producers should take note of: how to make content interactive via touch without a touch screen.

DOOH4Relief: digital out-of-home community helping Japan relief
The digital signage industry is a small world – but it stretches across the globe.

Digital Signage - Two Years Out
I just finished writing an article for an upcoming edition of the “Digital Signage Future Trends Report”. The purpose of the article is to convey my thoughts on the prospects for the digital signage industry looking forward two years.

Mobile vs. The World?
There is no doubt that mobile is having a big impact on the self-service kiosk and digital signage industries.

The Agency Gets In. You Don't
Agencies are the very first adopters of new media. They are R & D labs. They have to be. They try out new platforms, new formats, they see what works and what doesn’t in engaging an audience.

Pushing the Technology
The U.S. Navy deploys aircraft carriers; the Weather Service deploys research balloons; NASA deploys communications satellites. And until recently, there have been few, if any, sign shops that referred to what they do as “deploy” signs.

British retailers embrace touchscreens, shun audio
One in five of all British retail outlets will be using screen media by the end of this year, according to a survey conducted by POPAI UK & Ireland and commissioned by LG Electronics.

The true cost of a network: $16.35 per screen, per day
Forget cutting corners on technology: nearly 80 percent of the cost of rolling out and operating a digital-signage network lies in staffing, including content production, according to a new analysis from U.S. software provider WireSpring.

If you build it, will they advertise?
North American brands and agencies are increasingly comfortable with digital out-of-home media, but obstacles to selling advertising remain, according to aggregator Adcentricity .

The CONTENT of Dynamic Place-based Media - Introduction
The rise of the "Content is King" Monarchy.

Workplace screens display real-time data, span Europe
Digital signage in the workplace sometimes amounts to little more than lobby greetings, meeting-room notices and the kind of corporate-talk messaging that staff quickly learn to tune out. But two major European employers...

Why Do We Need Awards Programs?
The DSA is launching the DSA Industry Awards for Excellence this week. Your first thought may be, “why do we need another awards program?” or “tell me more, I might like to enter.” If you’d like to know the answers, read on…

Screen Technology
Electronic display screens utilize a number of different technologies ranging from the large, LED-driven billboard in Times Square to a 42" flat panel LCD screen in a hotel lobby, right down to a miniature digital display sitting on a retail counter.

Content Management Programs
Gaining a better understanding of the various types of content management programs and how they are delivered will help you develop the right electronic digital signage system for your customers.

The New Reality of TV
Interactive TV continues to gain popularity because of its ability to gather a community of discussion around content. Twitter has already found ways to make itself relevant with live TV

What I Tell Mobile Solution Providers
It's the venues who will ultimately control convergence.

X2O Media and Mediavation Win Prestigious DIGI Award
Digital signage provider, X2O Media and Mediavation who offers creative and ad services for the DOOH industry, have won a 2010 DIGI Award for the digital signage deployment at Canadian retailer Mark’s Work Wearhouse.

2011: The Year of Content
No, I’m not referring to an obscure version of the Chinese calendar (by the way this is the Year of the Rabbit), but rather looking at what aspects of digital out-of-home (DOOH) will be emphasized this year.

Lyle Bunn Announces Digital Signage Network Effectiveness and Performance Review Program
BUNN Co. Network Performance Review service to increases network efficiency.

Money Flows Where The Herd Goes
Consumers and businesses are increasingly gravitating towards mobile technologies and mobile solutions. This will have an impact on digital signage as more money flows to mobile.

Increase Retail Sales By Creating a Digital Dialogue With Customers
In my last blog I spoke to the DSA accomplishments of 2010 and how the DSA is “creating ground cover and air support” for our members and industry, especially in light of the increase emphasis of buyers to implement converging screenmedia technology

Customer Engagement Technology World (CETW) Wrap Up
It’s now been three weeks since the Customer Engagement Technology World (CETW) show in New York City ended. Presented here is a collection of stats, photos and links to other articles and blog posts.

Why the CTIA?
Last week Charles Ansley, the CEO of Symon Communications and an executive on the DSA Board, wrote an article that articulated the value of augmenting traditional digital signage tradeshow participation with that of nontraditional tradeshows.

Say no to bait-and-switch discussions on LinkedIn
While I find most of the LinkedIn discussions interesting and valuable, occasionally people use it for the wrong purpose. Someone might start a “discussion” to announce a new product. Others are more subtle – or should I say sneaky...

Digital Out-of-Home: Sea Monsters or a New World?
Throughout the ages, the idea of venturing into the unknown has been too frightening for most people to deal with. One of my favorite examples is of early cartographers using sea monsters on maps to depict the realms of the uncharted.

Five Takeaways From InfoComm10
Just more than 32,000 people converged on Las Vegas to attend InfoComm, an annual commercial AV show.

Proposed Changes to ADA Accessibility Guidelines for Self-Service Kiosks
I was contacted recently by the US Access Board, which is an independent federal agency devoted to accessibility for people with disabilities. This agency reports to the President of the United States.

Questions and Answers About the New Digital Screenmedia Association
Here are some answers to what we anticipate will be frequently asked questions regarding the recent merger.

A Digital On-Ramp: How Signage Engages People, and Turns Them Into Customers
Retailers and brands alike are looking for ways to create ‘stickiness’ with their consumers. The days of your competitors being a nice, definable list of the usual suspects are long gone.

Digital Signage Association reaches 400th member milestone
On Thursday, December 3, we reached a milestone in the young life of the Digital Signage Association.